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the San Francisco Express

Beatles Buy-Out

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There is a revolution afoot, according to the Nike shoe company—a revolution in sneakers, heralded by a $7 million TV ad campaign featuring the Beatles song "Revolution." It's the first time that Capitol Records has licensed an original Beatles record for use in a TV commercial. The 30-second ads, done in a black-and-white documentary style, feature ordinary jocks intercut with sports superstars such as basketball player Michael Jordan and tennis champion John McEnroe, while John Lennon sings, "You say you want a revolution." The new sneakers cost $75 a pair.

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