Ex-Bush strategist Matthew Dowd has a perplexing op-ed in today's WaPo. Looking to chart a path by which Sarah Palin can reasonably reach the Oval Office, he lists a handful of steps she should take. His bullet-point categories are as follows:

"Quality over quantity." Dowd advises Palin to skip the constant tweeting, political pep rallies, and photo ops in lieu of more serious, gravitas-building appearances.