Malcolm Gladwell's Secret Of Success

Last night, Charlie Rose featured a powerful one-two punch of glib thinking (the powerful one-two punch of glib thinking): The 'Freakonomics' guys and Malcolm Gladwell (in separate segments). Steven Levitt and Steven Dubner were about what you would expect...

CHARLIE ROSE: And [global warming's] s man created?

STEVEN LEVITT: It's harder to know whether it is man created. It's always harder to know why something happened the way it did.

...but Gladwell's interview was more interesting. Rose asked whether Gladwell saw himself as similar to Levitt and Dubner, to which Gladwell responded, "Well, anytime I can associate myself with Steve Levitt I will." (Don't tell that to Elizabeth Kolbert, your New Yorker colleague!). Then Rose asked this:

CHARLIE ROSE: Because people want to duplicate your success, they always ask this question, how does the find the story which you finally have told us?

MALCOLM GLADWELL: [I]t's about teaching yourself that everything is interesting, because our natural inclination as humans is when we're confronted with things, to try to edit. And we have to dismiss things and say I'm not interested in that and I'm not interested in that. And as a writer I think you have to... you have to reverse that very common human desire to edit and just to surrender.

This is one of those unintentionally perfect answers that an interviewer dreams about. Later in the interview, Gladwell was talking about the "10,000 Hour Rule," which I did my best to mock in a review of his recent book, Outliers. The idea is that you need 10,000 hours of practice to be really, really great at something (why exactly 10,000 hours?? don't ask...).

MALCOLM GLADWELL: "Outliers" is a book of many themes.

CHARLIE ROSE: Practice, practice, practice, practice and it's studied practice.

MALCOLM GLADWELL: It's this idea that outsiders always underestimate the amount of work that goes into expertise. What is interesting about the 10,000 hour rule which I talk about in Outliers is not that you need to practice to be good. We knew that. It's that you need to practice that much. Who would have said it was ten years of practice to get good? We would have said maybe five or four or three. It's that ten that's so...it's just the sheer vastness of the preparation and that's what's amazing to the outsider.

The first sentence here is a classically Gladwellian assertion about what the rest of us think. The rest of the paragraph consists of, more or less, made up numbers and figures which Gladwell claims constitute a "rule". Seriously, read these sentences again. Where does he get these figures? Anyway, the exchange ended on this note:

CHARLIE ROSE: Everyone always has this question when I tell them your story and hand your book out to people, and they say what does that say about gift and superb talent?

MALCOLM GLADWELL: I remain -- I'm uninterested in that topic.

CHARLIE ROSE: Which one? The relation between gift and practice?

MALCOLM GLADWELL: No, I'm not interested in natural gifts. I know they exist and I know there is such a thing as natural talent, but I just feel so what, right?

Apparently there are some things that are uninteresting! The cumulative effect of watching both of these interviews was to make one feel enhanced respect for experts and for the peddlers of conventional wisdom. Here are three guys who style themselves as being unconventional and bold and generally at an angle from received opinion. And yet after watching them talk for an hour, I felt like I was being sold a bill of goods by people who did not know what they were talking about.

More Articles On: Charlie Rose, Malcolm Gladwell

COMMENTS (14)

11/12/2009 - 4:36pm EDT |

Thank you, Isaac, for continuing to lead the charge against these false prophets of interestingness. Ever since Malcolm Gladwell wrote his inane piece for The New Yorker about To Kill a Mockingbird, in which he combined the various bad ideas of others into a single turd of Gladwellian proportion, he has crossed the line in my mind from glib, offensively trivial, offensively best-selling purveyor of pop- -- well, pop-what? -- let's just say, tediuously written, self-satisfied musings on business and culture that are either wrong or obvious or irritatingly elusive as to which, to something harder to ignore -- the personal embodiment of a pet peeve, a symbol for all that is wrong with everythi ... view full comment

11/12/2009 - 8:11pm EDT |

I hate piling on but I couldn't agree more. Gladwell looks like a caricature of the post-grad who sleeps in the university library and speaks in such tautological loops no one can disagree. His presence is entirely contrived, like his "scholarship". A Warholesque figure, he manufactures pure conjecture out of inverting conventional wisdom. And somehow he gets away with it. Is it the poker face?-- the bizarre appearance? The bold-faced lie? No, I'm not talking about Dick Cheney here.

His success utterly defies understanding. After I've read a paragraph by him I feel stupid; a page, an imbecile. I've attempted to read one of his books but was stupefied by its banality. I understand t ... view full comment

11/13/2009 - 8:26am EDT |

I thought this was a pretty amusing parody

http://www.vanityfair.com/culture/features/2009/12/gladwell-200912

11/13/2009 - 10:11am EDT |

Gladwell is an idiot. His message of "practice,practice,practice" has a certain appeal for parents of superlatively average children who want to believe that "all children are gifted", and that everyone can achieve anything as long as they put their mind to it. What Amurican could disagree?

Too bad it is bullshit. Practice IS important, but although I have practiced piano more years and hours than George Li, his genius allows him to play things as a child that I will never learn in my lifetime. Listening to him play is an impressive antidote to Gladwell's uninformed, pandering musings.

view full comment

11/13/2009 - 3:48pm EDT |

In "Music from the inside out", one of the Philadelphia orchestra members remarks on hearing 9 year old Sarah Chang do things with violin, that she would never do. So much for practice trumping talent, especially at least 10,000 hours--or maybe there is something to training in the womb.

I also remember a wrestler with so much talent that he could beat almost anyone while coasting. In his senior year he won the NCAA championship in his weight class even though he was completely out of shape. I wonder what 10,000 hours of practice would have done from him?

11/13/2009 - 8:55pm EDT |

What I'm going to say may sound trivial and silly, but I remember reading an article by Gladwell in which he stated that diet mayonnaise tasted just as good as the real thing--and that's when I realized he may be full of shit.

11/13/2009 - 10:26pm EDT |

Gladwell acknowledges innate talent exists. And in fact, he claims it is an essential ingredient, and of his hockey example he notes that only the innately talented players succeed. But he also notes that success is a function of talent + preparation. If George Li never practiced, he'd be just another guy that was pretty dang good on piano. But he also has a gift, and with what I'm sure is craploads of practice, the child is amazing.

11/14/2009 - 11:22am EDT |

So, Seattle, Gladwell's insight is that talent and practice are two ingredients of spectacular success in certain contexts. See ten random examples. Brilliant.

This is what I mean when I say that he's either obvious or wrong. (In the case of mayonnaise, just wrong!) He emphasizes rigorous practice. But, of course, rigorous practice is not always required to enjoy great success. What about talent? Oh, well, of course, talent too! What about those like Gladwell, for whom neither practice nor talent are "essential ingredients"?

He fails to make an actual point. He can't be bothered to make a systematic argument. He merely muses randomly, and, like gabriel, I feel dumber for the experien ... view full comment

11/14/2009 - 2:12pm EDT |

jhildner1: You actually missed the point. The point was the 10,000 hour threshold. Just that number. Perhaps that figure is widely discussed by psychologists and neurologists, but it's not been out there in popular literation that I've seen prior to Gladwell. Yes, people pay for books that take the technical and arcane and make it digestible and entertaining by the masses. See Freakonomics. See The Black Swan.

And it's indeed interesting examined in such a wide range of contexts--contexts that are normally attributed to raw talent. And it's a wonderful teaching tool when your 10 year old spends 30 minutes on a skateboard, realizes he can't do the tricks he sees the older kids doing, and gets ... view full comment

11/15/2009 - 2:31am EDT |

But Seattle, the 10,000 hour number is purely anecdotal -- not the result of systematic study. If Gladwell wanted to be a *popularizer* of the rigorous, otherwise inaccessible study of others, I would have no objection. In fact, we could use a lot more of that. But he's not that. He mostly ignores such study, or else cherry picks whatever counterintuitive, dubious "study" strikes his fancy. Blink, for example, was notable for its absence of discussion of the research of professionals in just the areas he was discussing -- research about which Gladwell was apparently unaware.

Moreover, the 10,000 hour number obviously doesn't apply to many fields of endeavor. In my field of the law, for ... view full comment

11/15/2009 - 3:20am EDT |

jhildner1, read the book. He cites several studies, the most detailed he walks through is from Ericsson and two other authors at Berlin's Academy of Music. He claims the study revealed distinct patterns emerged among violinists by the age of 8. Those that went on to do great things accelerated their practice times in the years to follow, hitting 16 hours a week by age 14, and 30 hours a week at the age of 20. Perhaps they went on to practice so much because they were good at it.

He then cites neurologist Daniel Levitin (page 40), who writes "In study after study, of composers, basketball palyers, fiction writers, ice skaters, concert pianists, chess players, master criminals...this number co ... view full comment

11/15/2009 - 12:34pm EDT |

I have my issues with Gladwell, for sure. I only made it a fourth of the way through "Tipping Point" before dismissing it as uninformative almost to the point of being obnoxious. He has his good articles though. His recent piece demolishing crime "profilers" was excellent, and this article on peoples' tendency to overestimate the seriousness of traumatic experiences is something everyone everywhere should read:

http://www.newyorker.com/archive/2004/11/08/041108fa_fact1

Like Levitt and Friedman, the guy is really hit or miss, and tends to oversimplify ... view full comment

11/16/2009 - 1:33am EDT |

Seattle, more later, if you're so inclined. Can't get into it right now. I'm practicing being a master criminal....

11/16/2009 - 11:39pm EDT |

Seattle, I did read the book, although, to be honest, I skimmed over some passages, lest I run into another superfluous description of an invariably "squat," unassuming building that happened to house someone's key to success. Gladwell's writing is filled with such descriptions, which are both unimaginative and pointless, as well as a Dan Brownian use of italics, condescending instructions to "think about" this or "notice" that, and hyperbolic expressions of amazement -- thus-and-so mildly interesting fact is always astonishing.

But those style issues don't go to the substance -- or lack thereof -- which is where Gladwell really falls down. His books, including Outliers, lack explanatory po ... view full comment

get the magazine

Intellectual rigor. Honest reporting. Influential analysis. Don't miss another issue of the magazine considered "required reading" by the world's top decision-makers. Subscribe today.

Get our newsletters

Get Our Feed