Jonathan Chait On How Obama Should Run Against Mccain

With the primary race finally wrapped up, we asked a few people to consider the type of campaign Barack Obama should run against John McCain. Up here is Jonathan Chait, senior editor of The New Republic.

How should Barack Obama run? Here are some sub-themes I would suggest he emphasize:

1. Embrace class-based affirmative action. This one is a winner all around. First, it's good substantive policy--it's clear that the transmission of poverty or wealth across generations, through school quality and parental values, is a serious problem and one that effects whites as well as blacks.

Second, Obama seems to agree with the concept. (Obama has said, "I think that my daughters should probably be treated by any admissions officer as folks who are pretty advantaged, and I think that there's nothing wrong with us taking that into account as we consider admissions policies at universities. I think that we should take into account white kids who have been disadvantaged and have grown up in poverty and shown themselves to have what it takes to succeed.")

Third, the politics are phenomenal for him. He needs to try to regain his "post-racial image" that took such a beating in the primary. When you read interviews with whites who fear Obama, they often express a fear that Obama is only going to look out for his fellow African-Americans. What better way to show this isn't true?

2. Emphasize his bipartisan compromises. Republicans have been saying for weeks now that Obama has no record of bipartisanship or serious legislation. It's utterly false. The blogger hilzoy documented Obama's record on issues like nuclear non-proliferation, ethics reform, and other small but worthy causes. Oddly enough, Obama's campaign itself has done little to disseminate this record. It should start.

3. Striking terrorists in Pakistan. This one is a bit of a hobbyhorse. Last year, Obama announced in a speech that if he got actionable intelligence about al Qaeda targets in Pakistan, he would strike. (This came shortly after The New York Times reported that President Bush had acquired such intelligence in 2005, planned a snatch-and-grab operation, but got cold feet and called it off.) John McCain has ridiculed Obama for this position. But it turns out that the Bush administration has started carrying out such operations. Why is McCain softer on al Qaeda than either Obama or Bush? Obama should make him answer that.

4. Hit McCain's policy reversals. This week, McCain didn't show up to vote for a climate change bill that he helped shape, and which he holds up as one of the great points of contrast with the Bush administration. (He said he probably wouldn't have voted for it even if he had shown up.) McCain has also refused to endorse his own immigration bill. He has also changed his mind on the Bush tax-cuts, torture and the Geneva conventions, and the rape-and-incest exception to the GOP's abortion amendment. These are matters of high principle, and not nearly enough attention has been paid to the lengths McCain went to in order to make himself acceptable to the GOP right. Obama frequently hits McCain on his support for tax cuts he once called unconscionable, and that's great, but he needs to expand the list. Moderates should realize that the McCain they once admired--I was one of them--is not the same man.

COMMENTS (21)

06/06/2008 - 2:53pm EDT |

These are all good ideas, although Chait properly identifies them as "sub-themes" not as the structure of a campaign.  Obama is also going to need some things to make truthy claims about job opportunities for displaced workers.  His insistence on "fair" global trade is something he can continue to ride hard, despite the inevitable shrieking from the policy wonks.  His position that people should not be "forced" by mandate not to buy health insurance but should have affordable insurance available to them is also a winner, notwithstanding the shrieking of the policy wonks.  AND I would certainly give serious thought to a promise to get America ... view full comment

06/06/2008 - 2:59pm EDT |

Yes.

06/06/2008 - 3:05pm EDT |

Obama is in sort of a strange position wherein there are a plethora of issues in which he can draw a stark contrast very favorable to the Democrats.  There's a danger of getting lost in too much of a good thing, though, as some independents have an unfair image of Democrats as serial promisers of government funds.  I think Chait's list is as good as any I've seen for a short list of devastating contrasts Obama should focus on.  There's plenty of room for surrogates to take cheaper shots at the many other issues on which McCain is vulnerable; Obama should keep a tighter focus.

I think there are lots of independents who still have their opinion of John McCain frozen in 2000, and ... view full comment

06/06/2008 - 3:06pm EDT |

Spot on.

06/06/2008 - 3:24pm EDT |

#1 and 3 sound like Tep wrote them.  :-)

06/06/2008 - 4:00pm EDT |

Certainly #1, tnmats, and he's right.  Lots of indies would take another look at BHO if he was solid on class-based AA.

06/06/2008 - 4:08pm EDT |

#4 cannot be more correct.  He should mention them in every speech until the MSM actually notices that these are "flip flops" far beyond the pale of whatever they reported on John Kerry.  

McCain was for Immigration Reform before he was against it.  McCain is dangerously anti-choice.  They should be promulgating his perfect anti-choice score more than his NARAL score.  

If Obama is unwilling to hit him on these real policy fronts, then it is essential for the 527s and--yes--Hillary Clinton to go for McCain's jugular.

06/06/2008 - 4:20pm EDT |

I agree with class based affirmative action as a policy proposal, but it has to be presented very carefully. First of all, those in the black and Latino communities who support the idea of poor kids  getting a leg up over middle class minorities should be brought front and center at the time the policy is released to provide cover against recriminations from the Left.  Second, and more importantly, I think the sound bite needs to be presented as "Obama rejects race-based affirmative action" rather than "Obama endorses class-based affirmative action."   If it's the latter, half the population he is trying to convince will see "endorsement" juxtapos ... view full comment

06/06/2008 - 4:32pm EDT |

Re #4: I agree completely.   For all of his honorable service to the country McCain seems to suffer a failure of principles far too often.  Some of his changeability is certainly driven by major Republican constituencies.  I think that it would not be at all out-of-bounds to remind the public that George W Bush too, suported strong action against global warming when he was campaigning for the presidency.  How can we be confident that McCain would not similarly change his position?  

06/06/2008 - 4:36pm EDT |

Use the rifle not the shot gun.  Chait, as with so many on the left, just cannot contain their exuberance for the many good ideas they believe they have.  But what Obama needs is one good idea.  For a theme. The Republicans win on themes not issues.  What theme will work for Obama, that's the question. Chait's points are all over the place.  Affirmative action (yea, that sounds like a winner).  Bi-partisanship (politics aint beanbag).  Pakistan (yea, let's send more troops to Pakistan).  McCain flip-flops (now that's original).  I know this is only a blog.  But really, Chait.  

06/06/2008 - 4:44pm EDT |

There should be shrieking from the policy wonks, roid, because free trade is productive. Vast numbers of people do not understand this nor do they comprehend competitive advantge, nearly two centuries after David Ricardo originated that concept. Much more attention needs to be payed to workers displaced by trade but even here, the numbers are often vastly overstated, even by those who have some economic knowledge. Two great books to read are Jagdish Bhagwati's book on the benefits of globaliztion (he is one of the world's leading experts on trade) and Robert Reich's book on hypercapitalism, in which Reich recognizes the immense productivity of h.c but also wishes to do something about the in ... view full comment

06/06/2008 - 4:52pm EDT |

raylward

Couldn't agree more. This election is truly a future vs the past thing. If Obama can go into VA and NC and paint them a picture of a future that equates going blue with economic success [an accurate picture where their burgeoning tech industries are concerned] he's president. If this comes down to McCain's flip-flops he doesn't have a prayer.

06/06/2008 - 5:13pm EDT |

One of the best ideas I've seen in a while: Re: Jonathan Chait on How Obama Should Run Against McCain: How should Barack Obama run? Here are some sub-themes I would suggest he emphasize: 1. Embrace class-based affirmative action. This one is a winner

06/06/2008 - 6:05pm EDT |

"Two great books to read are Jagdish Bhagwati's book on the benefits of globaliztion (he is one of the world's leading experts on trade) and Robert Reich's book on hypercapitalism . . ."

LR is too modest to mention it himself, but you all should know that these are #34 and #109, respectively, of his last year's count of 146 books read and inwardly digested to the very final syllable.

06/06/2008 - 7:20pm EDT |

Advice to Obama: Think Whole Foods. Then unthink it. Think Harvard, then think community college. Think salon...then think "Great Clips", a $9 haircut at the mall. Think wine in a box. It's not Beaver Creek, it's Cincinnati.

06/06/2008 - 8:14pm EDT |

Ironyroad: Wrong again. I read the Bhagwati tome before last year and the Reich work after that year.

06/06/2008 - 11:51pm EDT |

The whole point, liberal, is that you cannot run a successful campaign on policy that would satisfy the wonks, and if you let the wonks control your rhetoric, you are going to lose.  Let them shriek.

As well, we don't live in Ricardo's world any more.  It is not even clear that there is or can be any longer any enduring comparative advantage (that's comparative advantage, not "competitive advantage") in a globalizing world where technology is transferable even from first world to third world countries. Hence, it may be that the result of globalization is just to bid wages down to a global level.  This is a problem that economists have started to talk about and may acc ... view full comment

06/07/2008 - 12:01am EDT |

Say, liberal, have you read Gerard Debreu's "Theory of Value?"  I think you'd enjoy it.  Put it on your list.

06/08/2008 - 12:55am EDT |

I support Senator Obama, but I  profoundly disagree with the position he took - in an amicus (friend-of-the-court) brief he filed -along with six of his Senate colleagues - in the case of Parents Involved in Community Schools v Seattle School District,

I taught Law and Society at Franklin High School in Seattle for more than thirty years and am intimately acquainted with both the law and facts of this case. what Senator Obama signed on to was a policy that allowed white students to be rejected from the only Biotechnology Academy in the school district solely because they were white and the number of whites in the school exceeded the quota set by the District, and non-whites to be denied ... view full comment

06/08/2008 - 1:46am EDT |

ray - "what Obama needs is one good idea.  For a theme. "

Help the puppies, not the yuppies.

It's swing-state working families with school age children that will decide this election. Focus like the proverbial laser beam on their unique needs and economic insecurities. Every four years, the Repub carries this crucial demographic that accounts for maybe 30% of the electorate by about 2-to-1. This is insane. Our party should own this demographic.

We have got to put an end to our addiction to identity politics and start focusing on economically-vulnerable families, whatever their color or creed or ideological bent,  wherever they live.

06/08/2008 - 4:39pm EDT |

I erred above when I wrote "competetive advantage" where I meant "comparative advantage". A Homeric nod, I suppose but almost an inconcievable one to me because I talk frequently about comparative advantage and almost never about competetive advantage, though that too is an interesting and useful concept. Thanks to roid for pointing out my error.

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