The "Lifestyle" Taboo

It's not considered the height of political savvy here in the United States to point out that European lifestyles are greener than our own. Don't expect that line in an Obama speech anytime soon. Too many facets of European life—the cramped apartments, the clotheslines for drying laundry—would likely strike suburbanites as inconvenient, burdensome, or even downright primitive. But, that said, Elizabeth Rosenthal's essay on living in Italy and seeing firsthand why per-person CO2 emissions there are only half what ours are was interesting to read:

But even as an American, if you go live in a nice apartment in Rome, as I did a few years back, your carbon footprint effortlessly plummets. It’s not that the Italians care more about the environment; I’d say they don’t. But the normal Italian poshy apartment in Rome doesn’t have a clothes dryer or an air conditioner or microwave or limitless hot water. The heat doesn’t turn on each fall until you’ve spent a couple of chilly weeks living in sweaters. The fridge is tiny. The average car is small. The Fiat 500 gets twice as much gas mileage as any hybrid SUV. And it’s not considered suffering. It’s living the dolce vita.

(Granted, it doesn't hurt that Italy also generates more than half its electricity from natural gas, rather than coal.) Rosenthal also looks at a few policies in Switzerland and Germany that have made people marginally more conscious about conserving energy, even though they're probably not any more distressed about the fate of the planet than we are:

In old Zurich, for example, to discourage waste and reduce trash, garbage collection has long been limited to once a week (as opposed to three times a week in much of New York); recyclables like cardboard and plastic are collected once a month in the Swiss city. Since Zurich residents live with their trash for days and weeks at a time, they naturally try to generate less of it—food comes with no packaging, televisions leave naked from the store.

As I nosed around the apartment of a Swiss financial planner, she showed me the closet for trash. A whole week of her life created the same amount as the detritus of one New York takeout Chinese meal.

Likewise, in Germany, I’ve seen blocks of townhouses that are "passive" houses — homes so efficient they do not need to be heated. And an upscale suburb that had banned cars from its streets; you could own a car, but it had to be kept in a garage at the edge of town where parking spaces cost over $30,000 a year, meaning that few people owned cars and those who did rarely used them for small daily tasks like shopping.

Rosenthal wonders whether similar measures could fly in the United States: "I believe most people are pretty adaptable and that some of the necessary shifts in lifestyle are about changing habits, not giving up comfort or convenience." Maybe so, but this sort of talk still tends to be taboo in mainstream U.S. green circles. Josh Patashnik wrote a terrific piece for TNR last year on Arnold Schwarzenegger's brand of "pain-free environmentalism" in California—it's all just peachy to talk about swapping out coal-fired plants for solar-thermal stations, but ixnay on trying to rein in suburban growth or coax people into smaller homes.

Now, the "pain-free" tack isn't delusional. There've been plenty of studies about how we can knock out an enormous chunk of our greenhouse-gas emissions simply by employing smarter energy-efficiency measures—that is, using less energy to keep doing things we've always done. Better insulation for homes. Energy-saving TVs and fridges. Hybrid vehicles. Recycling waste energy from factories and power plants (I have a print piece this week on some of the insane inefficiencies in the power sector). Painless measures that don't require anyone to ditch their car in the outskirts of town or sport drenched armpits in the summer or make any wrenching lifestyle changes. But will those changes alone—along with new, low-carbon energy sources, of course—allow us to curb emissions enough to avoid drastic climate change? I'd like to hope so, though it's possible that they won't. So who wants to make that argument in public?

COMMENTS (23)

09/29/2009 - 12:40am EDT |

I think we actually have a kind of lifestyle inferiority complex when it comes to Europeans, because quite a few people really get lathered up if you suggest that the Euro lifestyle is better in some way.

The fact is, most of the lifestyle differences listed here are very easy to adapt to and have some advantages. For example, a smaller fridge means more frequent trips to the store, but that also means eating fresher food and less waste.

09/29/2009 - 2:40pm EDT |

The "Lifestyle" Taboo by Bradford Plumer: A comment

I wish Mr. Plumer had been allowed more space, or more time to write this article. The world is undergoing a paradigm shift in its approach to energy consumption, energy saving technology, green buildings, greener automobiles, and so on. Mr. Plumer is worried about "taboos." Lifestyle change is not a taboo subject by any stretch of the imagination. Take for example the extraordinary explosion in bicycle transportation in just two cities, Portland, Ore. and New York City. Both cities are also endowed with excellent mass transit systems. Ten years ago, bicycles were for kids. I was suprised when in a hotly contested city council primary race i ... view full comment

09/29/2009 - 3:29pm EDT |

Yeah, I was just going off Rosenthal's description of Italy--I'd much prefer to go there myself than have to blog about it from afar. The bicycle explosion in Portland and NY is a good counterargument, though it still seems in the bulk of the United States advocates for climate policies prefer to shy away from talking up the need to change our lifestyles. (The Oregon governor is one big exception--forgot about him.)

09/29/2009 - 7:20pm EDT |

The EUs admirable per-capita CO2 emission figures are more due to their confidence in nuclear power. France and Switzerland and generating more than 40% of their electricity from nuclear, and they are exporting throughout Europe.

You cite Italy's as a datapoint? If Italy were a state, it would rank as the fifth poorest state in the union. But, if you are going to cherry pick data, then you must look at Idaho, Vermont, Rhode Island and California and New York, as they all have CO2 emissions on par with that of the UK, Netherlands, Ireland, and Denmark.

Now, what about the future? If the world population is allowed to emit CO2 equally, and if we must revert to 1975 levels of CO2 emissions to ave ... view full comment

09/30/2009 - 8:35am EDT |

It becomes painfully obvious that neither Mr. Plumer nor Mr. Seattle Engineer have ever visited Italy. Campare Italy to a state in what category? If it is natural beauty, then Italy could be compared to California. They each have magnifcant coast lines.

It is true that Italy is a poorer economic member of the EU. Counterintuitively, Italy is ranked Number 2 in health care by the World Health Organization, just behind France. I believe the USA is ranked 47? Which auto company, located in the five poorest states, is bailing out a top tier Detroit automaker? Which of the poorest five states has an international reputation in industrial design?

Considering the fact that Catsup is used on pasta in ... view full comment

09/30/2009 - 10:42am EDT |

LawrenceGulotta: Considering the fact that Catsup is used on pasta in Washington State, perhaps Mr. Seattle Engineer could enlighten us about his data source supporting his confusing sentence

And of course, in Arkansas and Mississippi cars are parked on the front lawns and washing machines are stored on the front porch. And incredibly, those states are about on par with Italy in terms of productivity.

It's the per-capita GDP that I'm referencing. It's the primary measure of the productivity of its citizens.

The Swedish authors of the referenced report below note "Italy as a state in the USA would come in fifth among the country's poorest"

view full comment

09/30/2009 - 11:13am EDT |

"EU is NOT on a path to solve their CO2 problem. Pretending they are is a lie."

They're further along than we are, but yes, this is true. Didn't mean to imply otherwise.

09/30/2009 - 11:43am EDT |

What does GDP really tell us?

The CIA "World Fact" Book rankings of GDP per capita is as follows:

37 Japan $ 34,000 2008 est.

38 European Union $ 33,700 2008 est.

39 France $ 33,200 2008 est.

40 Greece $ 32,000 2008 est.

41 Italy $ 31,300 2008 est.

42 Taiwan $ 31,100 2008 est.

Italy is in the range of GDP per capita of its UE partners. The EU's GDP per capita is low compared to the states of the US, using "Gross State Product (GSP). " GSP is the state counterpart of the national gross domestic product (GDP).

By this measurement (GSP), the District of Columbia has the highest GSP of all fifty states: $64,991. This finding is risible.

Why would the District of Columbia have a higher GSP than ... view full comment

09/30/2009 - 8:59pm EDT |

Lawrence, do you seriously not understand this, or are you just being coy?

DC is a small area with a massive work force compared to the number of people that live there. Same with Luxembourg. Most that work in DC and Luxembourg commute there from other cities, or in the case of Luxembourg, other countries.

If you looked at the GDP equivalent for Manhattan, it would be even higher since it's a world finance center with very few residents. In fact, Hong Kong is like that too.

There are a few other per-capita GDP anomalies, and those are oil producing nations such as Qatar and Norway.

But once you get passed these curiosities, then you are left with the fact that Italy's productivity is dismal. And ... view full comment

09/30/2009 - 9:45pm EDT |

Gosh. It's very simple. How could we have missed it?

I have no problem with GDP per capita as a national measure. The examples given above, however, show that GSP per capita is not automatically comparable to GDP per capita.

The idea that productivity is lower in Italy than in the US because of taxation is laughable. Actually, that idea is moronic. The same goes for any such claim about productivity in Japan, although for different cultural reasons. And I'll just note that Germany taxes its citizens much more heavily than the US, but is not only highly productive but also has maintained significant manufacturing, heavy industry, and exports quite a few manufactured goods. I guess taxes don't e ... view full comment

09/30/2009 - 10:10pm EDT |

The Europeans receive something valuable for their tax dollars. Call it the "social market," or "the welfare state," or "the safety net." In the US, we are taxed high enough and get below average public education, declining social services and aging infrastructure. In most of the EU, both the Conservatives and the Social Democrats are committed to this path.

Where do we go as soon as we save up enough to take our little two-week vacations? Spain, Italy, France, UK, Germany. More and more Americans have seen and experienced the high quality of life in Europe and can no longer be fooled by the xenophobic rantings and propaganda of our domestic "Babbits."

The dislocations of our "Great Recession" ... view full comment

09/30/2009 - 10:50pm EDT |

Read the EU versus America link above, Lawrence, and you'll understand that the middle class European has very little discretionary cash. And that should be no surprise, because the average EU citizen makign the equivalent of US$45K is paying $10-$15K more in taxes than the average American making $45K. Yes, they get health care for "free". But in the US you can buy that same health care for $6K and still have a bunch of money left over.

If you want the government to take all your money and then provide everything for you, then move to Europe. The US was founded on freedoms that were unmatched 200 years ago, and remain unmatched to this day.

Our education system is what you make of it. I wor ... view full comment

09/30/2009 - 11:02pm EDT |

Jeff Frey: The examples given above, however, show that GSP per capita is not automatically comparable to GDP per capita.

Yes, good point. Why don't' you contact the Swedish economists that made that comparison in the link above and let them know. Their phone number is on the front page of the pdf. Remember, Stockholm is about 6 hours ahead of New York, so please take that into consideration when you call.

I'm sure they'll be thrilled to hear your analysis.

The idea that productivity is lower in Italy than in the US because of taxation is laughable.

Laughable? Christina Romer, yes, Obama's Romer, noted in her research paper The Macroeconomic Effects of Tax Changes: Estimates Base ... view full comment

09/30/2009 - 11:14pm EDT |

Tell me again how tax rates explain the difference in productivity between Italy and Germany. And while we're at it, why don't you cite some evidence for your claim that "the middle class [in Italy] has zero incentive to work" because "Italy taxes it's middle class about 25% higher than the US taxes its middle class," and your assumption that this actually explains something about Italy (or Europeans). Or was that just your facile gut feeling?

Sorry, pal, there's a world of difference between saying that tax rates have some effect on GDP (Romer) and claiming that tax rates explain all sorts of differences between countries (you). I love Italy but when productivity in Italy lags some other cou ... view full comment

10/01/2009 - 12:07am EDT |

The productivity difference between Germany and Italy is modest and their tax rates are comparable on the middle class. Are you expecting a massive difference?

It's time for you to cite a paper since I've cited two. Luckily for us both, economists have also studied how tax rates impact the hours worked. As you can imagine, 100% tax rate results in someone wanting to work very little, and 0% tax rate results in someone wanting to work a lot.

Romer didn't say taxes have SOME effect on GDP. She (and her husband) said they had a measurable and sustained impact on GDP. 5% increase in taxes results in 10-15% whack to GDP. 10% increase in taxes results in 20-30% decrease in GDP. It's not a confined ... view full comment

10/01/2009 - 1:03am EDT |

Well, to be more accurate your favorite Swedish paper spends 10 pages documenting that PPP-adjusted GDP per capita in the USA is higher than in Europe, which is hardly news (although I did find it interesting that few Italians and Spaniards have vacuum cleaners -- I'm guessing tile floors is a more important factor than the crushing tax burden). I don't think the statistic that GDP per capita in Germany is similar to GSP per capita in Arkansas is very informative about the relative desirability of lifestyles in Germany and Arkansas. I might point out that if a German spent their 5 week vacation in Arkansas, they would find everything to be very cheap, while the average Arkansan could not aff ... view full comment

10/01/2009 - 2:00am EDT |

A mighty compelling case. Hey, maybe its taxes!

As they note, the thesis is not new, and yet it's widely believed to be valid. It's interesting that when Ireland dropped tax rates, their productivity dramatically increased.

Alas, still no paper to cite to the contrary? Figures.

Read the Romer report. See figure 5.

10/01/2009 - 3:49am EDT |

The idea of spending six-months in Europe and six months in the good old USA sounds sounds inviting! I hope that after working a lifetime I can at least visit the EU often.

Really Seattle Engineer, you can do better than "love it or leave it" style argumentation.

The EU countries have democratic political systems. Elites circulate. What has remained consistent since WWII is that both the right and the left have embraced the welfare state. It is possible to have a "conservative welfare state" or a "liberal-social democratic welfare state."

Regarding energy alternatives, I don't have a problem with nuclear energy. The French appear to be doing a good job in this area. As a layman in the energy ... view full comment

10/01/2009 - 8:26pm EDT |

Sorry, Seattle -- deadlines abound at work and I just found a new bug that must be fixed before I travel next week. No time to argue further, and I really shouldn't even look at TNR Online until all that is done....

10/02/2009 - 9:04am EDT |

Jeff,

"I think we actually have a kind of lifestyle inferiority complex when it comes to Europeans, because quite a few people really get lathered up if you suggest that the Euro lifestyle is better in some way."

Correction: liberal elites have a lifestyle inferiority complex compared to Europeans. Bidets as a substitute for showers will not find much headway elsewhere in the US. I like to take a long hot shower every day. And on the days I exercise I take two! It's too bad gyms don't sell carbon indulgences. Maybe that's an opportunity for Al Gore?

10/02/2009 - 5:03pm EDT |

seattle has a numbers fetish, and will torture statistics to...well, I guess just say no. People have a delusion that having a small carbon footprint means misery. All of the electricity I use is generated by a windmill farm at La Ventosa. I spend maybe $40 a year in electricity. I don't own a car and I walk to work. I take my bike when I go shopping, I have a little basket in front and I carry a backpack. I have a hot water heater but don't use it, and all of my water is well water.

I live in a very hot area and have become used to it. My office at work has no air conditioning (though some Profs have them, I find the change in temp. jarring). Yet I find the lifestyle down here to be wo ... view full comment

10/02/2009 - 5:11pm EDT |

I guess my community is a bit European. They only switch from heating to air conditioning and back twice a year, because it's expensive and time-consuming. So, there are always those couple weeks to establish a trend of cold and hot before they'll do anything.

Seattle Engineer, in rebuttal to Lawrence's point that Europeans receive something valuable for their tax dollars you say 'the middle class European has very little discretionary cash. And that should be no surprise, because the average EU citizen makign the equivalent of US$45K is paying $10-$15K more in taxes than the average American making $45K. Yes, they get health care for "free". But in the US you can buy that same health care ... view full comment

10/02/2009 - 5:14pm EDT |

Blackton, I hope you at least have cool nights! I never minded hot days, but I need some temperature control to sleep.

On my previous comment I meant the economics of child care could provide a strong incentive for one spouse to quit work.

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