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Problem: You're Viewed As Sinister Moguls. Solution: Hired Goons

Politico's Kenneth Vogel reports on the Koch brothers' campaign to push back against media characterizations of them as secretive billionaires funneling vast sums of money to make the political system more congenial to rich people in general and carbon polluters in particular:  

Inside the resort at the beginning of the conference, “there was an atmosphere almost of paranoia,” said Gary Ferdman, a Common Cause official. 

Ferdman had reservations at the resort and stayed there Thursday and Friday night. He said he was told Saturday that his lunch reservations at the resort restaurant had been canceled and was urged to check out and leave promptly by a member of Koch’s large security detail. 

Security manned every doorway and stairwell near the ballrooms where Koch events were held, and threatened to jail this POLITICO reporter while he waited in line at the resort’s café, after he stopped by a Koch conference registration table. 

The resort grounds were “closed for a private function,” the resort’s head of security, James Foster told POLITICO, ushering the reporter outside, where private security guards, wearing gold lapel pins bearing Koch’s “K” logo, threatened “a citizen’s arrest” and a “night in the Riverside County jail” if the reporter continued asking questions and taking photographs.

If those hired goons don't dispel the image of the Kochs as sinister moguls, I don't know what will.