One evening last fall, Sonny Vaccaro came to the University of
Maryland to give a speech. This was not itself unusual, since he is
often invited to give speeches on campuses--specifically,
locker-room talks to college basketball players. Vaccaro is not a
natural orator--he has a high, raspy voice, and his words run
together as he rambles from one topic to the next--but young
athletes almost invariably listen to what he has to say. As a shoe
company executive, an all-star game organizer, and a summer camp
and tournament operator, the 68-year-old Vaccaro has been one of
the most powerful-- and controversial--men in basketball for nearly
three decades. He is the sport's ultimate insider, the man who
brokered the marriage between Michael Jordan and Nike that gave
birth to Air Jordan; plucked a 15-year-old Tracy McGrady from
basketball obscurity in rural Florida and put him on the path to
NBA stardom; and played godfather to myriad successful college
basketball coaches, most notably Ben Howland, who reportedly owes
his job at ucla to Vaccaro's lobbying. "I helped them make millions
and millions of dollars," Vaccaro boasts. If that help has led some
critics to brand him a "sneaker pimp" who wields undue influence
over the game, it's endeared him to others. When the NBA holds its
annual draft on June 26 in New York City, Vaccaro will be there as
the guest of at least three players expected to be taken in the
first round. As one of those players, O.J. Mayo, who began keeping
Vaccaro's counsel as a ninth-grader, has put it: "Sonny's kind of a
man in the back."Maryland seemed a logical venue for one of Vaccaro's pep talks. He's
an old pal of Maryland's basketball coach, Gary Williams, and the
school's team--which won the ncaa championship in 2002--is stocked
with the sort of elite players whom Vaccaro makes it his business
to have befriended before they even have drivers' licenses. But
Vaccaro wasn't at Maryland to give a locker-room speech. He was
there to deliver a lecture to a group of students. Vaccaro, who has
salt- and-pepper hair and dark eyebrows that frame an open, sallow
face, stood at the front of a large classroom. Although he is most
comfortable in sweatsuits and sneakers, on this evening he wore a
sweater and dress shoes, doing his best to approximate professorial
attire. Still, the 200 or so undergrads in attendance weren't the
automatically captivated audience he was accustomed to. "How many
of you know who I am?" Vaccaro asked as he paced in front of the
lectern. About five students raised their hands. "How many of you
have an opinion of me?" he continued. Only a couple of students
signaled that they did. Vaccaro was incredulous. "That's all? None
of you other guys have an opinion of me?" He resolved to make the
best of this unusual anonymity. "That's wonderful," he said. "That
means tonight I have your minds. Hopefully, tomorrow morning, I
have your souls."
Vaccaro had come to Maryland to enlist the students in what he
described as his "new venture." He had resolved that he was no
longer "going to go speak to the basketball teams or the football
teams or give them a ra-ra speech." Instead, he wanted to "go to
schools and speak to kids who aren't basketball players and
football players"--the kids who line up and camp out in tents for
tickets; the kids who pack the arenas and stadiums and scream
themselves hoarse rooting for State U; the kids who, even more than
the athletes, make college sports the cultural phenomenon that it
is today. He had a simple message for them. "The ncaa," he told the
students, "is the most fraudulent organization that ever lived."
Last year, Vaccaro quit his job as a top Reebok executive. He
shuttered his summer tournament. He turned out the lights on his
high school all-star game. He abandoned all of the official
positions and institutions that had made him a basketball power
broker. "I left for the main reason so I could be free to talk, "
Vaccaro told me. "I'm not selling shoes, I'm not working for
anybody. If people ask what's in it for me, there's nothing now."
Since making his clean break, Vaccaro has waged a single-minded
campaign against college athletics' governing body, the ncaa. "I'm
going for the jugular," he says. He's visited Harvard, Yale, and
Duke, among other schools, to speak to students about the evils of
the ncaa. He's gone to Capitol Hill to lobby Congress to
investigate the ncaa's tax-exempt status. He's buttonholed NBA
players about negotiating a new collective bargaining agreement in
such a way that it would hurt the ncaa. And he's searched for
young, up-and-coming basketball phenoms who might blaze a new trail
to the NBA that doesn't go through the college ranks.
Vaccaro believes the ncaa is fraudulent for two fundamental reasons:
The first is that the ncaa is more devoted to business than to
education; and the second is that the ncaa makes its money by
exploiting the talents of the young men it is supposed to be
educating. "They're not good people, the ncaa," Vaccaro told me.
"It's a one-sided street; all the money goes to them." Vaccaro is
revolted by the hypocrisy that's become engrained in the culture of
college athletics--the insistence that the athletes are students,
that the coaches are teachers (not "mercenaries" and "hired guns,"
as he calls them), and that "college sports," as ncaa president
Myles Brand has declared, "is not a business." If Vaccaro's life is
a testament to anything, it's that college sports is a business.
And his new mission is to ensure that the people who contribute
most to that business, the athletes, get something in return. "My
goal," Vaccaro says, "is to get freedom for these kids."
At Maryland, he spoke for more than an hour in a headlong rush, at
some points literally frothing at the mouth as he tried to persuade
the students about the perfidy of the ncaa. One moment he was
complaining about the NBA's "one-and-done" rule--which, since being
instituted in 2006, prohibits basketball players from entering the
league until they're at least 19 and one year removed from high
school, and which has been a boon to the ncaa since those athletes
now spend that year playing college basketball instead of going
straight to the pros. Next, he was railing against the ncaa for
selling espn the rebroadcast rights to old college basketball games
without giving any money to the athletes who played in them. Then
he was off on a tangent about college football's Bowl Championship
Series. If Vaccaro was at times hard to follow, there was no
doubting his passion. "I want you to carry the word," he beseeched
the students.
Vaccaro is hardly the first person to criticize the ncaa. For years,
would- be reformers have authored reports and issued "calls to
action" decrying the corrupt nature of college athletics. But, for
all that time, the movement to reform college sports has consisted
primarily of academics who are largely outsiders to the world of
athletics; perhaps relatedly, the movement has made little
progress. As an insider, Vaccaro presents the college sports reform
movement with an opportunity that holds both peril and potential. At
one level, Vaccaro could harm the cause of reform by sullying it.
Is the man who boasts of having "written a check to everyone"
really the person best-suited to cleaning up college athletics? At
the same time, Vaccaro, more than anyone else in the movement,
knows the nature of the enemy--having once been the enemy. Vaccaro
used his undeniable talents to help build college sports into the
corrupt behemoth it is today. The question now is whether he can
use those same talents to tear the whole thing down.
There are people who quite literally hold Sonny Vaccaro responsible
for destroying American basketball. According to his critics,
Vaccaro created a set of incentives that fundamentally retards the
development of young American players. These players practice
dunking rather than shooting jumpers, since lucrative shoe
contracts go to the flashiest athletes, not the most fundamentally
sound ones. They become spoiled and coddled and thus uncoachable,
since the shoe companies' desperate search for the next Michael
Jordan leads them to shower free merchandise on players as young as
ten years old. And then they leave college early to make millions
in the NBA, even though they're not yet ready for the rigors of the
pro game, as their permanently occupied seats on the bench for the
initial years of their pro careers attest. "Vaccaro's empire and
influence disrupts development at every level," Brian McCormick, a
coach who runs a California basketball academy, has written.
"Vaccaro's empire turned basketball up-side down." Indeed, after
the U.S. men's basketball team failed to win a gold medal at the
2004 Summer Olympic Games in Athens, "summer basketball"--that is,
Vaccaro--received nearly as much blame for the performance as the
team's players and coaches.
Vaccaro has a one-word response to the accusation that he ruined
American basketball: "Bullshit." But he's willing to cop to the
charge that he professionalized--and, in some senses,
corrupted--college basketball. In fact, it's something he's quite
proud of. That basketball is the sport in which Vaccaro, who has
described himself as "this fat little dago," made his living is a
bit of a mystery--even to him. "I don't look like it, I don't talk
like it, I don't feel like it," he says. "All the things that a
young basketball player was then, and is now, I wasn't."
Born John Paul (his mother later dubbed him Sonny for his
disposition), he was a baseball and football star growing up in
Western Pennsylvania, but a back injury curtailed any dreams he had
of playing professionally. After graduating from Youngstown State
University, he returned home and took a job teaching special
education in his old school district. He also had a number of
businesses on the side, from running sports camps to promoting rock
concerts. One of the things Vaccaro did in his off-hours in 1964
was found an all-star game for high school basketball players
called the Dapper Dan Roundball Classic. Although the Dapper Dan
was held in Pittsburgh, it drew players from all over the country,
making it the first national high school all-star game. As such, it
became a must-see event for college coaches, many of whom became
Vaccaro's friends.
In the early '70s, Vaccaro left Pennsylvania behind (save for return
trips to Pittsburgh to run the Dapper Dan) for Las Vegas, where he
eked out a living as a professional gambler. He was still on the
lookout for business opportunities, and, in 1977, he convinced a
shoemaker friend to build some prototypes of a sandal-like
basketball shoe he wanted to pitch to a then- fledgling Oregon shoe
company called Nike. Nike executives weren't interested in
Vaccaro's shoes, but they were intrigued by his basketball
knowledge. They asked him for his thoughts about how Nike, which
was then focused mostly on running shoes, could break into the
basketball market, and Vaccaro tossed out the idea that forever
changed college hoops: He suggested Nike pay college basketball
coaches to put its shoes on their players. Initially, Nike didn't
have to pay the coaches much. "In the '70s, college coaches weren't
making $2.5 million a year," Vaccaro says. "They were making
twenty-five thousand dollars a year and ran a summer camp and maybe
got an automobile from the local Dodge dealership." The promise of
a few thousand dollars plus free shoes was too good an offer for
the coaches to pass up. But Nike execs were reluctant to trust
Vaccaro, whom some suspected of being a Mafioso, with even the
little sums: When he first began signing up his coaching friends in
1978, he had to write them checks from his personal account, into
which Nike then wired money. "I was actually giving an illegal
check to these guys, hoping it wouldn't bounce," he recalls. By the
mid-'80s, after Vaccaro's strategy helped Nike boost its
basketball-shoe sales from $7 million to $400 million each year, the
firm had given Vaccaro access to the company checkbook and a budget
of $3.5 million. He needed it, since by then some coaches, such as
Georgetown's John Thompson, were making hundreds of thousands of
dollars a year from their Nike contracts.
Vaccaro extended his influence in other ways. In 1984, he founded
the abcd Summer Basketball Camp. Prior to abcd, the most prominent
summer camps, such as Five Star, consisted of a series of drills
and scrimmages, designed to improve the campers' skills. Abcd, by
contrast, was intended to be a stage for the nation's top high
school players. "I wanted to give them a platform," Vaccaro says.
He invited the top 120 to come to abcd for a week and, after some
perfunctory college-prep classes in the morning, scrimmage against
one another in the afternoons and evenings. The camp was like
catnip for college coaches and, increasingly, NBA scouts, who could
see all the top players in the country in one place. Some players
used abcd as the stage on which to make the case that they were
worthy of a scholarship from a college basketball powerhouse.
Others--such as Kobe Bryant, Tracy McGrady, and LeBron James--used
abcd to prove that they were talented enough to go straight from
high school to the NBA. Indeed, by the early '90s, the abcd camp
and national summer tournaments of AAU teams--including one in Las
Vegas that Vaccaro put on--had become more important than the high
school season when it came to evaluating young basketball players.
Vaccaro had made himself an integral part of the college basketball
landscape. But, since his various activities took place at some
remove from the actual schools--his shoe contracts were with the
coaches; his summer camps took place when school was out--the
universities could tell themselves that their tacit partnership
with him wasn't corrupting higher education. That changed in 1987,
when Vaccaro signed a lucrative contract with the University of
Miami to outfit all of its teams in Nike gear. "They finally made a
deal with the devil, me being the devil and Nike being the ultimate
devil," says Vaccaro. "We wrote the check to Miami, they paid the
coaches. ... That's the day they became a commercial entity. That's
the day they became a business partner to a business. ... That's
the day they sold their soul away."
The soul-selling has only continued. The mother of all business
deals in college athletics is the ncaa's eleven-year, $6 billion
contract with CBS to broadcast its men's basketball tournament.
(About 90 percent of the ncaa's $560 million in annual revenue
comes from the CBS contract.) But the ncaa has smaller promotional
deals with other corporate entities, from The Hartford financial
group to DiGiorno frozen pizza. Even the ladders that the winning
players climb to cut down the nets after the national championship
basketball game have a sponsor. And it's not just promotions. For
the past two men's basketball tournaments, the ncaa has sought to
create a new revenue stream by partnering with an online ticket
broker, which resells Final Four tickets at hundreds of dollars
over their face value. In other words, the ncaa is effectively
scalping its own tickets. Meanwhile, ncaa executives pull down
salaries that are more befitting of business executives than
educators: In 2005- 2006, Myles Brand made more than $895,000.
Of course, Vaccaro has made a small fortune off the game, too. But,
even when he was working within the system he helped create, he had
his misgivings. "Look, I play by the rules," he told The New York
Times' Robert Lipsyte in 1997. "What I am saying is, for God's
sake, go change the rules." Yet, despite his qualms, Vaccaro for
many years rationalized staying in the game by claiming that his
departure wouldn't change anything. After leaving Nike in 1991, he
went on to try to do the same thing for Adidas and then for Reebok.
Eventually, however, Vaccaro realized that his criticisms of the
system would carry far more weight if he wasn't part of it. "I
spoke as Sonny Vaccaro the individual, but I also spoke for Nike,
Adidas, and Reebok," he says. "So, when they said to me that I
wanted to sell shoes, they were right, I did want to sell shoes."
Now that he's gone, Vaccaro thinks things have actually gotten
worse. "I brought a little bit of organization to the chaos," he
told me. "You wouldn't believe some of the shit that's going on
now."
After his speech at Maryland, Vaccaro headed to an Italian
restaurant in Washington, D.C., for a late dinner. He was joined by
a good-sized entourage that included the mother of NBA star Grant
Hill and a sportswriter whom he was talking to about ghostwriting
his autobiography. (The book would presumably make for a good
tie-in with the movie about Vaccaro that HBO is developing, with
James Gandolfini starring as Sonny.) But the dining companion on
whom Vaccaro lavished most of his attention was a staffer on the
House Judiciary Committee; Vaccaro had invited him along for one
reason. "I want to testify," he told the staffer in between slurps
of soup. "I want to put my left hand down, put my right hand up,
and say I'll tell nothing but the truth so help me God. I'm begging
you."
The dinner was one of several conversations Vaccaro has had in the
past year with people on Capitol Hill about potential congressional
hearings into the ncaa's tax-exempt status. Since it was founded in
1906 as a response to an epidemic of injuries and deaths in college
football games, the ncaa has been considered an educational
institution; as such, it has not had to pay taxes.
But Vaccaro and others question just what sort of education
student-athletes are receiving. They point to the number of hours
they spend practicing their sport (over 44 per week for football
players, according to one recent study) as opposed to doing
schoolwork and the low rates at which they graduate (of the four
teams in the 2008 men's basketball Final Four, North Carolina was
the only one that, in recent years, has graduated more than half of
its players). "The tax-exempt status is premised on the idea that
the ncaa is about educating athletes and making them better
persons," says Michael McCann, a visiting sports law professor at
Boston College. "And, according to some critics, there's
overwhelming evidence that's not occurring."
Vaccaro believes that the ncaa losing its tax-exempt status and
being recognized as a business would force the organization and its
members to compensate student-athletes beyond providing them with a
scholarship that many of them are effectively unable to use. Even
if college athletes in revenue- generating sports aren't paid an
outright salary--something that Vaccaro favors but recognizes is a
long way off--he envisions other forms of compensation. He points
to the revenue generated from the sale of the rebroadcast rights of
games. "These kids should get residuals every time one of their old
games is shown," he says. And he proposes that if a student-athlete
uses all of his eligibility at a school, he be given $20,000 as a
"going-away present to help him pay for his first apartment." In
short, he hopes a no-longer-tax-exempt ncaa would lay bare what he
sees as the fundamental hypocrisy of big-time college sports.
"Everyone connected to funding the ncaa is business-oriented," he
told me. "But the people who are providing the material for the
event that people are paying for the right to see or advertise on
or be connected to are not treated as a business. How can that
be?"
Vaccaro is optimistic that he'll get his congressional hearing.
"They said I'm a person of substance," he reported back after a
meeting with congressional staffers earlier this year. "We got two
hours. No one gets more than thirty minutes." And one congressional
aide recently told me that his committee could hold hearings on the
ncaa as early as September.
But, even if Vaccaro doesn't manage to get the ncaa stripped of its
taxexempt status, he's pursuing other means to take on the
organization. Most notably, he's seeking to end the NBA's
"one-and-done" rule, which indirectly benefits the ncaa by forcing
high school players who once would have gone straight to the pros
to spend at least one year in college. Since the "one-and- done"
rule is part of the collective bargaining agreement the league
signed with the players' union in 2005 that runs out in 2011,
Vaccaro is lobbying the union members to strike a different deal in
the next round of negotiations. "The very players who I made
multimillionaires with shoe deals and draft position were the same
kids who voted against allowing high school kids," Vaccaro says. "I
told LeBron and Kobe and Tracy, 'Shame on you, because it was OK
for me or others like me to help you get that contract, but you
don't want the next group doing it.' And their answer to me was,
'Sonny, the older guys outvoted us.' Well you know what, the older
guys are going to be those guys in the next collective bargaining
agreement."
In the meantime, Vaccaro is looking for ways to circumvent the
"one-and- done" rule. The most promising avenue lies overseas. Two
years ago, he was on the verge of brokering a deal for two American
high-school stars to play one season for a professional team in
Israel, but he scotched the idea because of Israel's conflict with
Hezbollah. "The guy from the team was telling me, 'Sonny, the bombs
don't come to Jerusalem,' but I couldn't let them go there,"
Vaccaro recalls. (Both players went to college instead.) Vaccaro is
now looking for other young hoops phenoms who'd be interested in
playing overseas for the year they'd otherwise be in college before
coming back to enter the NBA draft. "I need Jackie Robinson; I need
a guy who can stand this," he says. "And I think I'll have one."
Vaccaro has so many brainstorms about how to beat the ncaa that he
has trouble keeping his focus. In one conversation, he told me that
he had the organization "by the balls" because he was on the verge
of launching a basketball academy for hoops phenoms that will
obviate the need for them to play in college. A few months later,
he told me that he was no longer interested in the academy because
now he had the ncaa "by the nuts" on its tax- exempt status. Once,
when I asked him about his plan to send players to Europe, he
replied, "My quote is, it can never work," before, in the next
breath, telling me that he had discovered his Jackie Robinson--a
talented high school sophomore with a strong family situation and
sufficient smarts that "he'd be able to do it because of his
background." At times, I found myself reminding Vaccaro of ideas he
had tossed out but evidently forgotten. Still, the mere fact that
he's churning through so many ideas should have the ncaa worried.
After all, Vaccaro's genius doesn't lie in careful planning or even
rationality. His success stems from spur-of-the-moment
improvisation-- from pitching Nike on a shoe but winding up selling
the company on a promotional strategy. "This is how my mind works,
this is what I do," he explains. "Everything I did, I didn't know
what I was doing until the minute that I did it."
Perhaps the most important quality Vaccaro lends to the movement to
reform college sports--other than his insider status--is his
energy. In April, he traveled to the University of Memphis to speak
at a three-day conference being held by the College Sports Research
Institute (csri). The academics who study-- and advocate for reform
in--college sports tend to be a beleaguered bunch, disrespected
both by their colleagues (who view their field as modish at best
and frivolous at worst) and by their research subjects (who view
them as pointy- heads). Indeed, the csri itself was on the verge of
leaving the University of Memphis for the University of North
Carolina because its director feared that it wasn't being taken
seriously due to the "nonacademic image" of the school's basketball
team. The night before Vaccaro's talk, the speaker delivering the
conference's opening address began his remarks with a fictional wire
service article about the 2058 csri conference whose theme would be
"Looking back at 50 years of failed reform of college sports."
Although Vaccaro was once the scourge of the sports-reform movement,
he's now a member in good standing. "I've got a whole new line of
friends," he boasts, "people who've written dissertations and
books." Meanwhile, the coaches who make up Vaccaro's old line of
friends are keeping their distance. "Only two or three of them have
ever called me and commended me for what I'm trying to do, " he
says. "I don't think if I ever get to Congress, any of them will be
on my right-hand side or my left-hand side saying, 'Give freedom to
these kids.'"
But Vaccaro is more like a coach, and less like so many of his new
academic (or, as he calls them, "academician") friends, in that
he's not yet resigned to defeat. When it was his turn to address
the conference, Vaccaro essentially delivered a locker-room talk.
"You've got to stand up," he shouted from the well of a massive
lecture hall as some of the conference attendees shifted
uncomfortably in their seats. "You can't damn win by just having a
damn meeting and then forgetting about it tomorrow morning. The
only way you win is to step out. Step out! What, are you afraid of
your presidents? Are you afraid of your athletic directors? Are you
afraid of the media? ... Why are you afraid of these people?"
Vaccaro didn't just question his new friends' courage; he
questioned their commitment and even blamed them for the problem
they wanted to fix. "You people let it happen because you people
are the ones who are conscious that there's something wrong.
There's nothing wrong. The only thing wrong is you don't fight.
You're satisfied. You're as bad as they are. You know what? I know
who they are. I don't know who you are. ... This happened right in
front of your eyes. C'mon people! I mentioned all the accolades and
the honors you've got, the degrees you have. You've got doctorates
for everything from your toenails to your mind. Then do something
with it!"
Vaccaro calls his crusade against the ncaa a "mom-and-pop"
operation, and he means it literally. He runs it with his wife and
business partner, Pam, from their home in a gated community in
Calabasas, California, just north of Malibu. Vaccaro's office is
decorated with mementos from his 40 years in the business of
basketball: the pair of sneakers Michael Jordan wore on the night he
won one of his NBA championships; a Dick Vitale bobblehead doll;
glossy color photos of himself with seemingly every major
basketball star of the last few decades. But just behind Vaccaro's
desk hang some more recent additions to his wall of fame: arty
black-and-white pictures of Roberto Clemente, Muhammad Ali, and
Jesse Owens. They were gifts from Pam who gave them to him, he
explained when I visited him at his home not long ago, "because
they all stood for a cause."
Vaccaro's cause is, in part, about leaving a legacy larger than that
of a sneaker pimp. "I've got a nice life," he told me as he sat on
a couch in his office, attired in his customary sweatsuit and
slippers. "I'm sixty-eight, I've got a beautiful wife, I've got
good friends. No one's paying me now. But that's the beauty of it,
because what are they going to say now? I'm not trying to sell Nike
shoes now." But his bigger cause is the players. "Everything I
have, they gave me," he said, "all these kids." As he told the
academics in Memphis, "On a personal level, I owe it to them, you
don't."
Vaccaro has four children from a previous marriage, but he left them
and their mother when he moved from Pittsburgh to Las Vegas. "I was
more a wandering person than I was a family person," he says. He
and Pam have no children, but it doesn't take Freud to recognize
that they view the kids who've gone to their camps and played in
their tournaments and worn their shoes as their own. The pool in
the Vaccaros' backyard isn't for Sonny or Pam (neither swims) but
for the basketball players who visit. "It's so neat to see the city
kids get a chance to get in the water," Pam told me. Even kids who
don't play basketball interest Vaccaro. When he goes to
universities, he gives out his unlisted phone number to any student
who approaches him with a question about breaking into the
industry. I actually benefited from Vaccaro's kindness myself when,
as a 17-year-old whose basketball ambitions had topped out at the
JV level but who had dreams of being a writer, I penned a letter to
Vaccaro asking if I could cover his abcd camp for my high school
paper. He wrote back and offered me total access to the entire
weeklong camp. "Take Care And Always Be Fair," he signed the
letter, "Sonny."
Of course, Vaccaro has a somewhat reductionist view of
parenting--and of life. "Other than your health, the only thing
that differentiates ourselves from anyone is the capitalistic game,
the ability to earn money," he told me, "because money dictates the
way the world is." Which is why Vaccaro has been so unsentimental
about the advice he's offered to all of the young players he's
counseled over the years: to make money off their talents as soon as
they can. Even the players he advised to turn pro before they were
ready and whose careers bottomed out, he insists, didn't make a
mistake. "The worst thing that could happen here, you're going to
have about twelve million dollars in the bank before they find out
you can't play," Vaccaro says. "You can't logically sit here and
tell me, the people that I was talking to, that they could have
expected to earn, legally, ten to twelve million dollars in their
lifetimes."
Vaccaro's take-the-money-and-run attitude has made him privy to
many, if not most, of college basketball's dirty secrets. Perhaps
more than any person in the sport, he knows which players get paid
how much and by whom, which players go to class, and which players
are functionally illiterate. Indeed, the surest way Vaccaro could
bring down the ncaa would be for him to reveal what he knows. But
it's a step he refuses to take. "The story will be the kid can't
read or write. It won't be that the university perpetuated the myth
that he was a student," he says. "The kid'll get screwed."
But just because Vaccaro won't say what he knows publicly doesn't
mean he isn't pained by it privately. In fact, Vaccaro is no longer
even much of a basketball fan. Once upon a time, he watched all the
games and traveled with the teams whose coaches and players he was
particularly close to. Sometimes, he'd retreat to the bathroom if
the game was tight to throw up and flush the toilets to drown out
the noise from the crowd. These days, Vaccaro hardly watches any
games at all. On the night I visited him, the ncaa tournament was
going on and my favorite team, the University of North Carolina, was
playing. I'd just assumed that I'd watch the game with Vaccaro
during my visit. But he refused. The game he once loved now almost
disgusted him. "No one gives a shit when the nine o'clock game
starts how these kids got on the court," he told me. "They just
care who wins or loses." As he complained to the academics in
Memphis, "I'm tired of my good friend Dickie V. telling me about
Diaper Dandies. I'm tired of everyone telling me about the Chrysler
player of the day twenty- five times. I'm tired of it. They just
keep selling these kids and their achievements, minute after
minute, day after day, month after month, year after year."
And, yet, Vaccaro can't totally separate himself. Indeed, he intends
to spend his last days enmeshed in the game so that he can change
it. "You ever see The Outlaw Josey Wales?" he asked as we spoke in
his office. While I itched to find out the score of the Carolina
game, he began to reenact the scene in which a bounty hunter, after
initially agreeing to stop his pursuit of Wales in exchange for his
life, changes his mind and returns to try to capture Wales. "Here's
the line," Vaccaro said, as he stood in the center of his office,
bouncing up and down on his toes. "He looks at Josey and he says, 'I
had to come back.' And then they draw and Josey kills him." He
seemed momentarily deflated, as if he realized he was analogizing
himself to a dead man. But he continued. "The point is, I had to do
this," he said. "I've lived that life. I've chased these people,
I've been belittled and berated for forty-five years, and that's
fine, because I ended up OK. But I'm saying to you, I had to come
back, I had to do this. I have to do it."