The Hard Sell

How Obama should play the politics of an Afghanistan troop surge.

President Obama faces an enormous political challenge in figuring out how to respond to General Stanley McChrystal's request for more soldiers in Afghanistan. One the one hand, resisting troop requests from the military during a time of war is difficult for any chief executive--particularly for Democratic presidents. On the other hand, Americans are showing little stomach to once again commit more troops to a distant, war-torn region: No recent survey has found majority support for the idea.

No matter what choice Obama makes, he should not be deluded into thinking that his rhetorical gifts can move public opinion on this issue. According to research by Professor George Edwards of Texas A&M University, recent presidents, no matter how golden-tongued, have had virtually no power to change public opinion on foreign policy. Bill Clinton, for example, kicked off a high-profile call to send U.S. peacekeepers to Bosnia with a nationally televised address in November 1995. In response, public approval for the idea hardly moved at all, hovering around 40 percent for the next two years. Likewise, despite repeated pleas to the public, Ronald Reagan never moved support for aiding the Nicaraguan contras beyond the mid-30s.

Additionally, Democratic presidents like Obama face a particular handicap when making major foreign policy moves: For decades, the public has distrusted the Democrats on issues related to national security. That remained true throughout George W. Bush's disastrous handling of the Iraq War. And even in early 2008, when the Republican Party was near its nadir in terms of popularity, survey data from the Pew Research Center indicated that Democrats' best issues remained on the domestic front--health care and education--while foreign policy, terrorism, and even Iraq were all at the bottom of the list. 

While it is true that the Democrats' reputation on foreign policy has experienced a recent uptick--in Pew's August survey, Democrats enjoyed a 13-point lead on foreign policy and a nine-point advantage on Afghanistan--Obama shouldn't allow that fact to lull him into thinking his party has conquered the American public's skepticism. "Issue ownership," as defined by political scientist John Petrocik to mean a party's core reputation for competence on a specific issue, takes a long time to build. It can only be established with a substantial history of attention to problems in a specific policy domain, and a track record of resolving those problems consistently over time. (The Republican edge on foreign policy goes back at least as far as to the fall of the Berlin Wall.) 

Furthermore, research by one of us (Egan) indicates that the public, which tends to know few details about the country's problems and even less about how to solve them, grants the parties some leeway to make policy on issues they "own." By contrast, voters can quickly turn against a party if its leaders advocate unsuccessful policies in an area where they don't have a long-term advantage. In other words, a Bill Clinton can make missteps on a Democratic issue like health care and still get reelected, and a George W. Bush can recover from a massive failure in Iraq. But Barack Obama likely has little margin for error in Afghanistan.

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COMMENTS (11)

10/22/2009 - 2:15am EDT |

Yes, indeed, we can always trust opinion polls to display the extraordinary depth of American citizens in grasping the fundamental motivations behind American foreign policy. Or for that matter anything else that happens in the world.

Oh, indeed.

Sad to say however we can't even rely on the media itself to display any sophistication here, can we? Let me guess, we're in Afghanistan right now to bring democracy and freedom to the people there? And just behind it, our national security is in dire straits unless we triumph there!!

Colin Powell:

What is the greatest threat facing us now? People will say it's terrorism. But are there any terrorists in the world who can change the American way of life ... view full comment

10/22/2009 - 4:52am EDT |

I assume Eagan and Tucker didn't write, or probably even approve, the title.

Why would Obama want to "buck" McChrystal? Who but idiots would see the Afghanistan question in those terms?

Bottom line, Obama has to demonstrate competence and at least a bit of success to avoid reinforcing the Dem's much-deserved reputation for ineptitude in national security dating from Truman's Korean fiasco, if not Pearl Harbor. Polls, and the left wing of the party, have nothing to do with it.

10/22/2009 - 8:07am EDT |

Glad to see the title changed...

10/22/2009 - 12:39pm EDT |

It is striking that the idea of doing what it takes to succeed in the Afghan war is not relevant to these authors. I suggest that if Obama does what is necessary militarily the rest will work itself out politically.

10/22/2009 - 1:06pm EDT |

Bob - while I may agree with you on many points, I often can respect your arguments.

However this seems particularly churlish:

the Dem's much-deserved reputation for ineptitude in national security dating from Truman's Korean fiasco, if not Pearl Harbor

Ignoring the stretch in comparing today's two parties to those that bore the same name in the 40's and 50's, these statements seem to cast doubt equally either side's abilities.

If Pearl Harbor was FDR's "fault", why does 9/11 not reflect poorly on Republicans?

And was Truman's fiasco caused by his not firing his Republican supreme commander, who arguably ballsed the whole thing up, fast enough?

I mean seriously, what are the Republican cl ... view full comment

10/22/2009 - 1:06pm EDT |

Erk. That should obviously say "..disagree with you on many points..."

10/22/2009 - 1:54pm EDT |

Bottom line, Obama has to demonstrate competence and at least a bit of success to avoid reinforcing the Dem's much-deserved reputation for ineptitude in national security dating from Truman's Korean fiasco, if not Pearl Harbor. Polls, and the left wing of the party, have nothing to do with it.

This plainly counterfactual line of thinking mystifies me, and yet it is a nearly ubiquitous part of American political thought. How do millions of people come to believe such obvious bullshit? Start with the "WTF?" aspect of blaming FDR for Pearl Harbor, which invariably comes from right-wingers who (A) take personal offense at any suggestion that George W. Bush ought likewise ... view full comment

10/22/2009 - 3:19pm EDT |

Well, it certainly is broad-brush. You say Clinton was an extremely effective user of military force. Care to elaborate? I recall him dithering over whether to use force in the Balkans long enough to get thousands of Bosnians massacred. Am I wrong?

As for Truman, I think it's fair to ding him for being unprepared for the invasion, but he did well after that.

i think you're being unfair to Ford. Not only was he unelected, but in 1974 we elected the most anti-defense Congress in my lifetime, who cut off our allies in S. Vietnam. Not sure we can ascribe that to Ford. The Helsinki Accords worked out far better than we expected.

As a larger point, I usually start counting Dems weak on defense ... view full comment

10/23/2009 - 3:42am EDT |

We're talking perception as political reality here, and I think it's pretty much undeniable that the Dems are popularly associated with national defense ineptitude. Instead of taking the usual Democrat position that it's because the people are too stupid to understand how wonderful they really are, Dems would be well advised to consider the factual basis of this perception.

FDR has over the years become a sort of secular saint, but there was a lot of questioning of him at the time about how we could have been caught so flat-footed at Pearl Harbor. I don't have any problem applying the same standard to Bush re:9/11, but then in fairness you'd have to deal with some of the truly catastrophic st ... view full comment

10/23/2009 - 4:00pm EDT |

"I don't have any problem applying the same standard to Bush re:9/11, but then in fairness you'd have to deal with some of the truly catastrophic strategic mistakes FDR made in the prosecution of the war, and the wholly inappropriate faith he had in Stalin."

The difference: FDR made mistakes under a strategic vision that won WW2. Bush's entire strategic analysis of the situation in Iraq, and its relative importance after 9/11, was deeply flawed. It ignored geo-political consequences (rise of Iran), ignored the cultural and political dynamics within Iran, targeted the wrong enemy. Therefore, Bush failed: the military fiasco grew out of the ridiculous strategic and situation analyses. The m ... view full comment

10/24/2009 - 3:37am EDT |

I'm no Bush apologist--I wrote at the time that the mission was under-resourced, that the lack of planning for a transitional government and associated security forces was a huge problem, and etc. Plenty of mistakes, for sure.

But at the end of the day, Bush didn't "fail" any more than FDR. I reject the popular view that Saddam was "the wrong enemy", and that the invasion resulted in "the rise of Iran". After all, we had been in a virtual state of war with Iraq since 1991, and the position of that state as the keystone of the Persian Gulf had, as it still does, enormous strategic implications. And Iran hasn't "risen" at all, being in many respects on shakier ground than at any time since 1988 ... view full comment

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