Disaster Relief

How to avoid a repeat of 1994.

When I studied the results of my national surveys of public opinion one week before the Massachusetts special election, I felt a wave of panic--a strangely familiar feeling. The results showed that the public’s hope had given way to disillusionment; that Democrats had come to embody political gridlock and big spending; that conservatives were energized and Democrats demoralized; that the country was in revolt against elites. It was beginning to look like, gulp, 1994 all over again.

During that last electoral debacle, I was conducting surveys for President Bill Clinton, asking some of the same questions and getting the same answers. After one survey in May 1994, I wrote President Clinton, “The administration, the Democrats in Congress and the party face a disaster in November unless we move urgently to change the mood of the country.” Even then, I couldn’t imagine that Democrats would exacerbate the disaster, ending their decades of hegemony in the House.

President Obama and the Democratic Party need to urgently revisit 1994. By paying close attention to the lessons of that year--lessons about presidential leadership, the consequences of congressional melodrama, the need for an economic narrative and for a defining choice in the election--the worst can be avoided.

 

At about this stage in the electoral cycle, in midwinter, we were feeling pretty satisfied with ourselves. The State of the Union address on January 25 hailed the previous year’s passage of the Clinton economic plan, nafta, and the Brady Bill. Health care reform was still supported by half the country. Clinton’s approval rating stood at 58 percent.

Then, it all went tragically and almost comically downhill. The State of the Union glow was blotted out by a media frenzy when a special prosecutor subpoenaed White House officials to testify before a grand jury on the Whitewater land deal--and the president was forced to defend his wife’s honor at a prime time press conference. The president’s job approval plummeted eight points--and support for health care dropped ten. Paula Jones kicked off May with her sexual harassment suit. And, by the June publication of Bob Woodward’s The Agenda--and his characterization of the Clinton White House in a word, “chaos”--the president’s approval had fallen to 45 percent.

The Democrats had depended on being viewed more favorably than the Republicans--and that had been true in every election since 1962, as well as when President Clinton took office. But, during Clinton’s first term, congressional Republicans came to understand that opposing the president bolstered their own numbers. The battle over the president’s economic plan left the parties at near parity. During the spring of 1994, Republicans alarmingly began rating higher than us.

By mid-June, I was so distressed about the diverging graph lines depicting the Republican and Democratic numbers that I convened a meeting of prominent political scientists to get their reactions. The political scientists were bemused by my worries about disaster and predicted a loss of 15 to 18 seats, if the president’s approval held at 50 percent--where it stood at the time.

Alas, nobody anticipated the next act. There was the inglorious defeat of the president’s crime bill by his own divided party in the House. With the Congressional Black Caucus rebelling against the bill’s death-penalty provisions and the conservative Democrats standing against its assault-weapons ban, the popular measure was defeated just before the August recess--only three months before the election. Reporters battled to capture their own astonishment. USA Today called it a “shocking” loss that “plunged” the White House to what could be “its worst political defeat.” In a hoarse voice, the president gathered reporters and upbraided his congressional opponents and vowed to “fight and fight and fight until we win.” After a frantic ten days of campaigning against Congress, followed by high-wire negotiations, he finally won the vote on a Sunday night.

Clinton’s approval fell to 39 percent after this fiasco--which voters interpreted as further evidence of Democratic incompetence and fractiousness. Congress’s approval plunged, and voters warmed to the Republicans, who had moved to about a four-point advantage in party sentiment.

Six weeks before the election, on September 26, Senate Majority Leader George Mitchell announced that Congress would no longer try to pass Clinton’s signature health care reform initiative. A stubborn 41 percent of Americans still supported the plan, but the president never provided his interpretation of the battle or any hope for future progress.

On Election Day, Democrats lost 54 seats in the House and eight in the Senate; they lost eleven governorships and 16 state legislative chambers. Republicans took control of both houses of Congress for the first time since 1952; they controlled a plurality of state legislatures for the first time in 40 years. I recall the pained meeting in the cabinet room of the West Wing--with the president seething, upset about the many friends who were defeated, and angry with his team and himself. When I saw my pre-Massachusetts poll, you can be sure I relived that meeting.

 

Will this election be that ghastly? For all the problems of this last year, President Obama’s approval rating is at 48 percent--and has been stable since November. Assuming that the economy makes gains over the next eight months and Congress does not make a spectacle of itself, Obama’s approval could easily be ten points higher than Clinton’s was. That would pull us back from a landslide, at least in the theoretical models of the political scientists.

To be sure, the six-month battle in the House and Senate for the passage of health care reform has shattered the Democrats’ image and taken their popularity to just above that of the Republicans (and, more important, taken the Democratic Congress’s to just below). While serious reform has been tantalizingly close, the public views the process as rife with Democratic division, incompetence, big spending, and taxed health care benefits.

But, through it all, the Republicans have remained amazingly unredeemed. Unlike the party of Newt Gingrich and Bob Dole, which gained standing with each battle with Bill Clinton, today’s Republican Party looks like a cult. During the 2008 campaign, the Republican Party fell to its lowest level in the history of our thermometers measuring the party’s popularity, and it has not improved its standing since Election Day. The Republicans’ widely held conviction that Obama has a hidden “socialist” agenda, and the ascendancy of Sarah Palin and Glenn Beck as ideological spokespeople, indelibly defines the party. At the same time, Tea Party candidates are contesting mainstream Republicans in primaries--dividing their base.

 

If I were writing a memo to the Democratic leaders, this is where I would begin. Put aside the rancor and gridlock and show a very different face. Take Paul Krugman’s advice and quickly pass a version of the Senate health care bill. That will raise presidential and congressional approval ratings, just as Clinton bucked up Democrats by passing nafta and tax increases for deficit reduction--neither of which were popular at the time.

They must put the Republicans on the defensive. Make them an offer they can’t refuse on bipartisan legislation they dare not oppose--jobs measures that help small businesses and energy-independence legislation. Then, force Republicans to cast tough and defining votes--on Wall Street bonuses and bailouts and limiting corporate spending on elections.

The president must, for extended periods, turn the spotlight away from Congress and show he is making progress. He must use the space to deliver his economic narrative. Unemployment is the inescapable subject of this election. The president has to offer a framework that explains the grave difficulties people are experiencing, how they happened, and his plan for fixing them. Even if the economy improves, voters will not credit him, unless he presses his case. Swing voters have resisted his assertions in the State of the Union that “[the Recovery Act] has helped save jobs,” and, “after two years of recession, the economy is growing again.” The voters we studied turned their dial meters sharply down upon hearing them. Unless voters palpably feel such improvements in their own lives, these types of assertions will turn them off.

Most importantly, Democrats must explain this election’s stakes and frame the choice that voters face. This is something we failed to get right in 1994. In the summer before the election, we began to see some power in a populist narrative--“[A] president trying to make a better life for ordinary people against Republicans who favor the wealthy and hurt the middle class.” But we could not define this choice in a way that similarly helped congressional Democrats.

That changed when Newt Gingrich announced his Contract with America. I wrote to the president in October that my research showed the Contract to be “a gift that should now form the centerpiece of Democratic communication.” Our choice became: “The Democrats want to go forward and address the problems of ordinary people. The Republicans in Congress want to go back to the Reagan policies of tax cuts for the wealthy, exploding deficits, and cuts in Medicare.” We could have tarred the Republicans as avatars of the status quo, if we had reminded voters of the “Reagan policies” that Republicans wanted to continue.

Unfortunately, we could not convince the president of this. Unknown to us at the time, he was taking advice from Dick Morris, who told him that Reagan and the Contract were popular. The president insisted on educating voters on our shared accomplishments, which made the election a referendum on the Congress, not a choice.

Fortunately, this election we are blessed with better timing. Democrats have already lived through their legislative nightmare. We have already had the benefit of Massachusetts to concentrate the mind. And, just as valuable, we have the lessons of history to guide our course.

Stanley B. Greenberg was a polling adviser to President Clinton and the author of Dispatches from the War Room: In the Trenches with Five Extraordinary Leaders.

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COMMENTS (22)

02/19/2010 - 7:05am EDT |

First of all. it's whopping, not whooping.

Second of all, assuming these guys do all that is recommended, the basic, house to house getting out the vote work has to be done in those districts where people do not vote in non-presidential elections. It's amazing what 1000 phone calls to remind people to vote can do in a close race. Democrats have been disgustingly enamored with their consultants who place their ads and such and they lose touch with the people who have to go into the booths. I live in a swing district where they barely elected a Democratic rep two years ago but have failed to win a single local race, which are held in off-years. I don't think these young poly sci and marketing ... view full comment

02/19/2010 - 11:10am EDT |

You win, or minimize losses, in midterm elections with an energized base. Non-committed tend to not vote. Obama, his advisors, and many others should follow FDR's lead. Pass real health care reform that doesn't tie you into verbal knots try try to explain why it is better than doing nothing. Include the public option or make it Medicare part E. Pass real jobs bills... WPA, NRA, CCC were REAL easy to understand on how they directly created jobs. They put the 7 ball directly in the side pocket--- no three-corner-bank-shots that maybe put the white and 8 balls in the same pocket.

02/19/2010 - 11:53am EDT |

I agree with everyone, bravo gdbittner.

Mr Greenberg, surely you're sending this to every Dem on the Hill? We'll pay you next paycheck, promise.

02/19/2010 - 1:55pm EDT |

Excellent piece, but not really new. I's just one of the better supported, more tightly argued, credible versions of what numerous pundits have been saying for months. I'd be interested in an explanation of what Obama, Reid and Pelosi are really thinking. They're smart, experienced politicians who are clearly thinking long and hard about how to avoid disaster -- even do well -- in November. Do they agree with this view? Or do they have a different analysis of how to approach November?

02/19/2010 - 4:42pm EDT |

Greenberg's is the perspective of an apparatchik. Reagan and the Contract WERE popular. Fortunately Clinton had a hard-earned connection with voters not available to the Vanguard of the Proletariat, and was able to subsequently save his presidency with the help of Newt by understanding why.

Hopefully Obama is smart enough to recognize that as in the case of Carter, Reagan, Bush, and Clinton, his own Congressional delegation is his biggest problem.

02/19/2010 - 4:42pm EDT |

Greenberg's is the perspective of an apparatchik. Reagan and the Contract WERE popular. Fortunately Clinton had a hard-earned connection with voters not available to the Vanguard of the Proletariat, and was able to subsequently save his presidency with the help of Newt by understanding why.

Hopefully Obama is smart enough to recognize that as in the case of Carter, Reagan, Bush, and Clinton, his own Congressional delegation is his biggest problem.

02/19/2010 - 4:53pm EDT |

Actually, it's whipping, not whopping. Or whooping. Whopping is an adjective. I know the author was there in '94 to advise his president and his advice sounds good today. Two problems: the Democrats are spiraling down because they have refused to do those things that Mr. Greenberg advises. There's no evidence that any amount of practical counsel will make them work together to win. Second, I was out in the Midwest when the Contract with America rolled out and, however much Dick Morris is discredited, Reagan and the Contract were very popular here. We felt a political tsunami that even October research did not detect.

02/19/2010 - 6:19pm EDT |

Agree with Greenberg's points generally, and agree with emccded and the estimable Mr. Powell that Reagan and the Contract were pretty popular in those parts of the country where Democrats were endangered in 1994 (i.e., pretty much everywhere outside big metro areas on the coasts, Midwestern industrial cities and majority-minority districts). But Greenberg is spot on with the observation that, whatever popularity Reagan or the Contract had in 1994, Bush/Cheney and whatever the public perceives as a Republican platform today are definitely not popular with the public. Dems better start pointing that finger now and keep pointing it until November, even if it dismays the high-minded Washington ... view full comment

02/19/2010 - 7:49pm EDT |

Of course the Dems will learn from history, from their past mistakes. LOL LOL

02/20/2010 - 12:09am EDT |

Greenberg is talking inside the beltway tactics as a way of getting his party out of a pickle. He is not talking about what is wrong with the country, let alone any solutions. Neither he nor most of the above commentators realize what is happening. The people are scared of the rising public debt, the weak economic outlook, the growing but feckless government and the realization that the day of atonement for past excesses is coming. They see the results in their personal lives and in the lives of friends and families. Nothing they hear is addressing those fears. Playing with words certainly isn't going to cut it and the very modest economic improvement - the optimistic case - will not help. ... view full comment

02/20/2010 - 12:45am EDT |

Interesting thesis, kifostar. But I am aware that such a leader as you posit will not come from anywhere other than from among modern Progressives, for the simple reason that the remainder of the political spectrum, whatever its rhetorical and leadership skills, has no intention of solving these problems. Rather, the intention is to continue leading us straight over the cliff as it has been doing at least since Reagan.

With the advent of Reaganism, we stepped off the planet into a world of economic fantasy in which tax cuts are supposed to lead to declining deficits. When they don't, no matter, the rhetoric proceeds as if the fantasy were reality. Budget deficits don't matter to the fan ... view full comment

02/20/2010 - 1:18pm EDT |

Nice to hear from you Roi. The Clinton Administration had a budget surplus because there was a conservative majority in Congress and Clinton had to move to the center to govern. Part of the explanation for the fiscal conservatism of that era is simple politics. The Republicans weren't going to approve any major spending bills put up by the Democrats. The "end of big government" was of course only temporary. Bush came to office. Bush was not a fiscal conservative and in many ways was a Progressive. The Republican conflict (or balance of power) with a Democratic President was gone. (Isn't it the case that Bush vetoed only one bill during his first term? Something like that.)

But this doesn' ... view full comment

02/20/2010 - 3:53pm EDT |

Sign me up foster.

Anyone want to offer odds that the new Deficit Commission will insist on moving the retirement age up? That the new Healthcare Conference will rejigger Medicare?

I'm looking forward to a Republican resurgence in Congress. History demonstrates that the most effective environment for reform is divided government.

02/20/2010 - 4:50pm EDT |

kifostar,

I am not buying his new conservative trick that any time the right screws up it is actually because it is being "progressive." Progressives were opposed to Bush's huge give-away to Big Pharma. Progressives were on balance opposed to his war in Iraq and they were sure as hell opposed to his upper-end tax cuts. So this business of suddenly deciding that conservative policies that produce disaster are really progressive is nonsense.

Reagan's policies were an economic mess, stemming from the tax-cut Kool-aid. No are our deficits due to entitlement programs, the whipping boy of the right. Those programs have problems in the future but have been running surpluses, albeit declining sur ... view full comment

02/20/2010 - 8:48pm EDT |

Roi,

To begin with it’s “klfoster”. I am focusing on the Progressive belief in the need for an ever larger role of government in our lives. Republican Progressives (this movement started with Teddy Roosevelt) have followed the same path as the Progressive wing of the Democratic Party with the exception that they say “not so fast and not so far – yet”. Bush’s pharma plan is one such example (and is the only government plan to ever come in under budget as far as I know). The Dems wanted a much more expensive plan and one that cut out the private sector as much as possible. The uniqueness of Progressives is their belief that extensive regulations and social programs (as op ... view full comment

02/20/2010 - 9:53pm EDT |

In Texican, its whooping -- not whipping OR whopping. It is what Republicans do to Democrats while they are primarily concerned about how to spell what's constantly happening to them.

02/21/2010 - 3:19am EDT |

Sorry, klfoster, my eyesight in one eye is very bad (and uncorrectable) and I have trouble reading the screen, especially with the bold type-face they use for names in the headers that squishes the letters together. Nothing was intended.

You have everything plus the kitchen sink in that post so it is a bit hard to disassemble. Your basic assumption that we have to "attract" capital is wrong. Indeed, one explanation for our trade deficits is that we attract too much financial capital, that instead of investing the revenues from US imports abroad which would then create demand for US exports, everyone who sells to us is trying to invest the money here. That is Bernanke's thesis. I don't ac ... view full comment

02/21/2010 - 11:46am EDT |

Ah, one more thing I should have mentioned, kl.

You made the comment that progressives just want bigger government. This is a right-wing, slightly paranoid fantasy and is a really a projection onto the left of the right-wing mania for unregulated markets and no government. Since you want everything allocated by the market, and believe it to be the optimal means of allocating everything, you project onto the left the inverse, that everything should be allocated by government.

Other than communists, of which there reported to be about five in this country, that characterization of the left is a canard. The general view is that the market should be allowed to allocate as much as possible. ... view full comment

02/21/2010 - 7:30pm EDT |

Roi,

You have basically reverted to the accounting approach to economics. Economics from a 100,000 foot level. More on that later.

Re socialized medicine. I don’t know why you wouldn’t recommend socialism for the entire economy, based on your arguments. Perhaps you do. I do not foresee the US adopting socialized medicine in my lifetime. Nevertheless, we do not presently have a truly free market approach to healthcare. There are major regulations, including tight restrictions and requirements on healthcare institutions at the federal and state level, that cause prices to rise unnecessarily. Nationwide competition without state involvement is certainly one component in solving the cost prob ... view full comment

02/21/2010 - 8:52pm EDT |

kl,

Re socialized medicine, that is a rhetorical strawman, apparently because you think yelling "socialism" is supposed to make everyone shriek with horror and runaway. We have a socialized military, socialized schools, socialized roads, socialized water supply, socialized sanitation. "Socialism" is neither inherently good nor inherently bad. Neither is market allocation. The pragmatic approach is to look at which approach works best or indeed whether some mixed approach works best. Simply declaring that x solution to a problem is "socialist" means nothing.

In the case of health care, there is a great deal of empirical evidence that the market approach has failed, particularly by compariso ... view full comment

02/22/2010 - 4:22am EDT |

Roi,

I only have time right now to focus on your fourth paragraph, which is the area that deals directly with my main concern of sustainable job creation. Your following statement is true though I’m not sure you appreciate its full upshot: “There is capital investment there because there is demand for the output being produced there, especially US demand. That is a function of cost because workers abroad get a fraction of what US workers do.” Yes. This is the standard - we might say natural - competitive advantage we find in countries such as China and India. But there are two other factors that provide competitive advantages overseas that attract real capital investment and the movemen ... view full comment

02/22/2010 - 9:01am EDT |

I wasn't suggesting that changes in preferences of asset classes, and price changes that reflect those preferences, have no consequences, only that it is incorrect to describe what is occurring as if capital literally flowed into that class of investment. What is occurring, rather, is a price change that equilibrates a changed in the demand curve as supply is quite fixed in the near term.

It is a mistake to think of regulation as a comparative disadvantage or that we have to compete to the bottom on regulation -- making sure ours are as inexpensive as the least regulated jurisdiction. But it is likewise a mistake to imagine that we can have the regulation we desire without putting something ... view full comment

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