The Operator

Why is the most powerful health care lobbyist playing nice?

Courtesy of Getty Images

The first time I remember speaking with Karen Ignagni was via a TV satellite, for a debate about health care policy on CNN. It was the summer of 2007, not long after the debut of Michael Moore's Sicko, and each of us was playing our usual role. Ignagni is the telegenic president of America's Health Insurance Plans (AHIP) and arguably Washington's most influential health-industry lobbyist. She was on the show to explain why her members' business practices weren't nearly as awful as the Michael Moore film suggested, and to assure Americans that AHIP would work to make coverage more affordable and accessible. My role, as the author of a new book critical of the insurance industry, was to remind viewers that Ignagni was full of it--that the insurance industry really did do everything it could to avoid covering sick people and to thwart efforts at reform. This was, after all, the same industry that gave us all "Harry and Louise." The discussion got a bit heated, as these things go; I basically accused Ignagni of lying when she said she wanted everybody to have access to insurance; and, by the end, Ignagni was (according to the cameraman) complaining that I'd landed a few low blows.

The second time I spoke with Ignagni was in person, at AHIP's Washington offices, earlier this year. This time, we were sitting just a few feet from each other, at a long conference table overlooking Pennsylvania Avenue. Ignagni appeared exactly as I'd seen her on television--thin with short, lightcolored hair.But this time her own communications people had been reaching out to me; and this time, her statements weren't nearly so predictable. When I asked my first question, Ignagni asked--very politely--if she could put off answering in order to provide me with some important background about AHIP's changing position on health reform. "People sent a strong message to us, that we needed to do more with respect to market rules and performance," Ignagni went on, "that came through loudly and clearly." And she said people were particularly concerned about having to pay disproportionate rates for having pre-existing medical conditions.

I was dubious. Would AHIP and its members give coverage to anybody willing to pay for it? "Yup." Would they provide "community rating," meaning everybody buying the same policy would pay the same price? "Yes." What about letting the government define a basic, minimum benefits package that all policies would have to include? "We're for that." And what about letting the government practice some kind of risk equalization--in effect, taking money away from insurers that cover mostly healthy beneficiaries and giving it to those that attract disproportionate numbers of unhealthy ones? "Yes, the Europeans do this. ... We think it has a great deal of merit."

Of course, her answers left out a lot of key details. She'd let the government define a set of minimum benefits, but would the benefits be sufficiently generous? Community rating usually includes some exceptions for smoking, geography, and sometimes age; what kinds of exceptions would she allow--and how much power to discriminate among customers would she want to preserve? People had told me that Ignagni was a master communicator: When challenged, they said, she deflected so delicately you didn't even notice that she was disagreeing. This turned out to be true. When I asked her about a proposed public insurance plan, into which people could enroll voluntarily, she spent several minutes charitably describing underlying motivations before reaffirming, gently, her opposition.

Still, something had changed. A few years ago, even these hedged policy commitments would have been largely unthinkable. Now, Ignagni and AHIP are doing more than just talking the talk. For the last two years, AHIP has been participating in ongoing, confidential discussions among health care interest groups representing everybody from the medical industry to consumer advocates. Convened in some cases by members of Congress, in other cases by the groups themselves, these discussions have brought together longtime adversaries to find common ground on reform. It was some of these discussions (organized, according to sources, by AHIP and the Service Employees International Union) that led to the meeting of industry groups, including AHIP, at the White House in May--and to the signing of a letter, in which the groups pledged to help the president reduce the cost of medicine.

Earlier this month, New York Times columnist Paul Krugman offered some advice to Democrats: "Don't trust the insurance industry." Like most longtime supporters of health care reform, that has been my position as well. But the things Ignagni is saying publicly--and the things her group is doing privately--are enough to make even this hardened skeptic wonder: Can we trust the insurance industry? Or, at least, can we work with it? To answer "yes" you don't have to believe that the industry has grown a conscience--merely that its self-interest has changed. And there's reason to think that it has.

 

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COMMENTS (10)
06/18/2009 - 2:22pm EDT |

Very interesting reporting and analysis.

One important point is that the interests of the health insurers (this also goes for businesses more generally) are not necessarily the same.

Hillary Clinton recognized this in 1993-4, and tried, largely unsuccessfully, to take advantage of it.

Some insurers make much of their money processing paperwork, and they can perform that function on their own account or, potentially, doing contract work for governmental (or other quasi-public) payers (as well as for businesses that self-insure financially, but don't want to be burdened with all the paperwork internally). Others depend to a greater extent on exploiting the difference between pre ... view full comment

06/18/2009 - 5:39pm EDT |

I think the Wise Bard has it correct. There are many interests in the Health Care system, for which Ignagni owes no allegiance to except the people that pay her.

The disturbing part of Mr. Cohn's reporting is that he wants to turn the debate into a morality play, as opposed to a competition of economic interests. If you want to use an insurance model, you must allow the underwriters to manage risk. Health insurers no more want to insure people with long-term illnesses than Auto insurers want to insure drunk drivers. If Mr. Cohn wanted to solve that narrow problem, he would look at ways of underwriting that specific risk pool instead of moralizing about the Insurance Industry.

06/19/2009 - 1:51am EDT |

Make way for underinsurance for all. Just pay the damn premium, or else.

06/19/2009 - 11:12am EDT |

Reply to jbwinklhofer: The health reform debate IS a morality play, gawldarnit! Leading actors can smile and schmooz, yet be a villain. As for high drama--I enjoyed Michael Moore's take-down of Ignagni on Oprah.

Thanks to Jonathan for this overview of Ignagni's career which follows the historical time line of attempts at reform--and the powerful monied interests and strange bedfellows that have defeated most initiatives.

Unfortunately, Families USA has joined AHIP in its call for "universal coverage" and the public has been duped. The insurance companies want everyone covered, but covered by their profit-making policies. If Congress passes a Mass style universal mandate, we will see the insu ... view full comment

06/19/2009 - 11:42am EDT |

While personalities and character development make for interesting stories, my own experience leads me to believe that the true character development story, if you care, is about someone, Ms. Ignagni, who was susceptible to earning a higher income by adopting her clients' positions. As for the issues that are not story driven but more people driven, the reality is that the cry against single-payer has resulted in representatives to Congress trying to re-jigger finances in a way that just won't pencil out easily. What pencils out is single-payer national health care. It eliminates huge and unnecessary salaries to health insurance industry executives, such as Ms. Ignagni, and spreads the he ... view full comment

06/19/2009 - 12:13pm EDT |

Wise Bard and jpwinklhofer - excellent points.

06/19/2009 - 12:59pm EDT |

jpwinklhofer fails to understand that the whole point of reform (and the only hope for any meaningful change) is to realize that health care is in fact more than a competition of economic interests. Of course one must be realistic about the economic interests involved, but the proximal cause of conservatives' functional stupidity on this issue is their inability to accept the obvious fact that free market ideas fail in health care, and that health care is more than an economic phenomenon. There is in fact a significant moral dimension.

06/19/2009 - 3:27pm EDT |

Wise Bard-

You are indeed wise. The initial draft of my article discussed divisions within the insurance industry extensively. But it was too much material, given that the article had to fit within a confined space for print. It was also a bit confusing, although that may have been my failure as a writer.

In any event, we took that out. But I was already planning on discussing these very issues in a follow-up discussion, over at The Treatment -- the health care blog here at tnr.com. I hope to write something next week.

06/21/2009 - 8:52pm EDT |

I think a key observation is the idea of embracing regulation with the idea that this will allow a chance to get around it. This is the ongoing philosophy of almost all industries in dealing with Washington. It allows a good cover from the public dismay (after all we are regulated") and allows the congressional members good coverage to explain their actions to voters and over time they will "adjust" the regulations just as the banking Industry did.

The only answer is a very competitive public choice and if private Insurers are as good as they claim they should be able to compete with better service,outcomes etc. Competition is the driving force and whether it is from a public or privat ... view full comment

06/22/2009 - 3:04pm EDT |

Why Is The Most Powerful Health Care Lobbyist Playing Nice?...

Because they've figured out it's the Medical Insurance Industry's turn at the trough, of course.

Obama handed over the writing of the stimulus bill to congress, where members helped themselves to the pork barrel.

Obama bailed out Wall Street, and allowed the executives to keep their ill-gotten gains and carry on business as usual.

Obama let the banking industry write his regulation reform bill.

Now, Obama has said that single payer medicare is off the table, and is letting the Medical Insurance industry write his health 'reform' bill. HMO's will still ration care and keep the profits for themselves. Co-payment amounts will continue to ... view full comment

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